Behind Movē·re

My Professional Portfolio
Mobili·ties' Changemaking

Movēre (latin root for moving) is the action of changing or make someone/something change a position. Movēre gathers motion, motivation and promotion towards an action or direction. These are three concepts to boost the potential of the different abilities to move in the city, the urban mobilities.

The Concept

Most of the space in our inner-city streets is still dedicated to the private vehicles while these ones are just able to transport, in round terms, the 20% of people moving all along the way. As fast vehicles, private cars have been favoured to use the central axis back in the last century, guaranteeing the citizens’ safety from them, placing in consequence pedestrians at the margins of the streets.
We (as a society) tend to naturally group elements with specific characteristics to better understand, locate or manage those. Streets subdivisions made by speed and security are an example of this but not the best one to follow.
What actually motivates citizens to move from one place to another are neither vehicles, public transports, nor even bikes, but the city itself. Cities are vibrant by definition and requires a fluidity of movement, let’s them wider their potential.

 Movē·re's raison d'être

Movēre centralizes solutions to boost the potential in improving urban mobilities, supported by the quantification of the street usages’ demand, either in real time (moti·on) or as an accurate simulation of human-behaviour (moti·vation), and this, before and after prioritizing and implementing actions to boost the cities’ potential (pro·motion).

  • Moti·on "The movement itself": Movēre Traffic Loads (formerly U-Count Professional) is an in-house android dedicated tool to support and add value to the real-time traffic counting and data collection. The application is versatile, compatible with MSExcel and is used by planners and consultants as a reliable agent counting pocket tool.

  • Moti·vation "The willing to move": Predictive demand is crucial when planning the city. Knowing how drivers, pedestrians, or traffic itself will behave after the implementation of certain measures constitutes a supporting tool for city decision makers. In this sense, Movēre’s simulation algorithms and analysis are adapted for each case and performed under MATSim (ETH Zurich developed) open-source framework, as a demonstrated reliable tool for implementing large-scale agent-based transport simulations.

  • Pro·motion "Towards the city's potential": Supported by quantitative and user (citizen) experience analysis, Movēre's solutions focus on developing action plans towards more vibrant and liveable cities. Through a wide experience-based social-economical approaches, all proposed scenarios aim to wider and booster the city's own potential via more attractive and smoother interaction with the local economical fabric.
Concept Utility Supported Target
“The movement itself”
Traffic-Loads Data Gathering and Analysis Mobile App. Real-time loads,
Data Collection,
Agent countering pocket tool.
Private consultants,
“The willing to move”
Traffic Demand Simulation analysis. Prediction,
Human behaviour.
Private consultants.
“Towards the city’s potential”
Assessment and Support in Mobilities' Planning. The knowledge and experience,
Measures and actions.
City and mobilities decision-makers.


A bit about myself, Breogan Sanchez

During 10+ years' professional career, I have had the pleasure to engage with ambitious, various projects including freight simulations, high capacity transport lines (BRTs) co-designing or the implementation of multimodal-based Transport Models in France and Switzerland. Most of my portfolio is though highlighted by the promotion of measures towards more efficient mobilities via the creation of guidelines, outlining the development of non-concurrent harmonized sustainable energy and mobility plans in local municipalities which have been translated into a social and environmental enhancement in our cities.

Other achievements which worth to mention, mostly at the heart of a co-founded smart mobility startup, are the development, together with the ETHZ, of the Swiss Land Use and Transport Simulation Tool (FaLC) and the set up of Traffic Loads apps, being now part of the toolbox of city planners worldwide.

I am Geographer (2008), MSc. Mobility and Transport Planning by the École Nationale des Ponts et Chaussées (2011) and fully proficient in English, French, Catalan and Spanish (intermediate level in Turkish and Portuguese).

2-yearly achievements:

  • 2020 | Zaragoza (Spain)
    I+D EU funded projects' manager (3 projects valuated in 24M being already managed) at the heart of Fundación CIRCE
    Movere Traffic Loads Mobile App v2.0 (1'000+ users, 1-7 ratio of conversion)

  • 2018 | Zaragoza (Spain)
    20+ Sustainable Urban Mobility Plans being already developed (500'000+ commuters benefited in France, Switerland, Turkey and Spain)
    Co-Development of European Commission's Guidelines for cross-sectoral Energy and Mobility planning

  • 2016 | Istanbul
    3 Company Travel Plans being already developed (1'200+ workers benefited)
    Awarded by the Istanbul's Transport Authority & the UNHabitat's World Urban Campaign

  • 2014 | Zürich
    Development of ETHZürich's Spin-off FaLC Integrated Land Use and Transport Simulation Tool. Compatible with MATSim
    simArpa Ltd & simArpa S.L. (Urban Regeneration, Mobility & Landscape Solutions) Co-founder and CTO

  • 2012 | Geneva
    2 Multimodal Macrosimulations developed (Geneva and Nice Metropolitan Areas)
    5+ Transport Hubs and 2 BRTs (Bus Rapid Transit) co-designed

  • 2010 | Paris & Southern France
    First SUMP developed (20'000+ commuters benefited)
    Results on Waterways Potentiality for Logistic in Paris Greater Area

  • 2008 | Barcelona
    European Environmental Agency's Corine Land Cover and Spanish SIOSE spatial data generation (GIS powered Land-Use maps for infrastructures and analysis purposes)

Achievements, yes...
Failures, of course, many of them! Here there are some highlights:

  • BusApp - This project intended to commercialize a metro-like city and intercity bus network map, based on connections and frequency (determined by the thickness of the lines). Supported by a home-made mobile app.
    Withdrawn due to lack of financing.

  • My Next Bus - This app was based in a simple algorithm connected to a external database which aims to easily spot in a virtual panel the departure times of the next bus lines. Ideal for cities lacking of bus network gps tracking systems. The app  has also been adapted for festivals' agendas.

  • Two attempts (2009 & 2012) on developping a private consultancy. Third time lucky in 2014 after co-founding simArpa Ltd & S.L.

I definitely enjoy exploring, learning and spending time on improving our cities’ daily life, and this, by sharing knowledge and experiences with all urban mobilities’ changemakers

That was my turn, now it’s yours!.

Let's do business together!


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Where I am based on

Zaragoza (Spain)